Dos & Don’ts for Designing a Book with BlossomJul 12th 2018
We know designing a yearbook can be a stressful experience. You want to make sure your book stands out, and that everyone is pleased with the results. At Blossom, we understand how memorable a yearbook can be to a parent, grandparent, or child; and we’re here to help. We put together this list of 10 dos and don’ts for designing a book with Blossom, that’s great for first time designers or seasoned yearbook pros.
The following tips will help transform an ordinary, bland yearbook; into a professional, colorful work of art. If you need any additional support, feel free to contact us or use our online design resources tools.
Do plan ahead! We recommend brainstorming everything you’d like to include in your book and labeling your pages in your ladder prior to getting started on your design.
Don’t get started without a game plan. If you’re working with a team, invite all team members and decide who will be designing each page.
Do choose a theme. Using a theme (or a color scheme) helps to create consistency throughout your book. Blossom has designed tons of themes for you to use under “Templates” in our design tool, but you can also feel free to create your own!
Don’t design every page in a different style. Make sure everyone on your team knows the theme and sticks to it! Clashing designs can be jarring to the reader – consistency is key!
Do use our page guidelines. All pages in our online design tool include guidelines to assist in your design. The outermost orange line is the bleed line, the middle teal line represents the edge of the page, and the green dotted line is the safe zone. The cover also includes lines indicating the location of the spine. Keep these in mind as you design your pages. Be sure to stretch your backgrounds stretch to the edges of your pages. This creates a clean uniform look to your pages.
Don’t lose your photos/text in the binding or off the outside edge of the pages. Make sure all photos and text are within the green dotted line that represents the safe zone. This will prevent your important design elements from being trimmed off in the production process or being lost in the binding. Make sure your backgrounds extend all the way past the orange bleed line on your page to ensure there’s no unintentional whitespace at the edge of your pages.
Do design your book in spreads. Designing your pages as two page spreads helps create a flow and consistency for the reader.
Don’t forget to use our preview tool! Our preview tool allows you to flip through your pages as if it were a finished book. This can be helpful in visualizing how your pages will come together to create your final product before checking out.
Do choose your fonts wisely. We recommend using simple, readable fonts for large blocks of text and saving the bolder, crazier fonts for headers and page titles. Simpler fonts are much easier on the readers’ eyes!
Don’t use too many fonts. Too many fonts can look messy and unorganized. Choose two or three of your favorite fonts and consistently use them throughout your book for a clean, organized yearbook.
Do include pictures of everyone. Everyone likes to be included! Every student should at least have their portrait included in the yearbook, but having candids of as many students as possible is even better.
Don’t check out without reviewing your portrait pages. For portrait pages, many schools find it helpful to have each teacher proofread the portrait page for their class to ensure all of their students’ photos are included (and their names are spelled correctly).
Do use the orders tab. Our orders tab is super helpful in tracking all of your online orders. However, if you’d rather not use our online store, you can also use the orders tab to keep track of the cash or check orders you receive as well. You can even export a list of all your orders right from this tab.
Don’t forget to set your online store price before collecting online orders. If you intend to use our online store, make sure you’ve set your online store price before you start advertising your store. You can set your online store price when you start your book or by clicking on “Edit Book Details” from your dashboard.
Do proofread your book front to back. Check names, spelling, extra spaces, and inconsistent capitalization.
Don’t assume others on your team have proofread their section. It helps to have a second set of eyes reviewing and proofreading each section.
Do keep our timelines in mind. For softcover books, we require three weeks for production plus one week for shipping. For hardcover books, we require four weeks for production plus one week for shipping. If you’re wondering how much time you have left to design your book, check out your countdown located in the upper right hand corner of our online design tool. This will tell you exactly how much time you have left to design your book to receive them by the desired delivery date you entered when you created your book.
Don’t procrastinate! We don’t have any deadlines at Blossom, but we do recommend giving yourself as much time to design your book as possible!
Do use our resources. You’ll find our user guide, marketing tools, and video tutorials all under the Resources tab in the online design tool.
Don’t be afraid to contact us! If you need help or have any questions at all, feel free to send us an email at [email protected] or call us at 1-800-893-8902. We’re here to help!