Marketing Your Yearbook with Social MediaNov 3rd 2016
Traditionally, one of the toughest tasks of producing and distributing a yearbook is that of marketing.
How do you get the word out? How do you insure that every student has all the information that they need about this yearbook? How do you reach every family? Their parents? How do you reach those that might want to advertise in your book?
I mean, you are already swamped. The tasks are endless and so is the workload. Not enough hours in the day. You need all the help you can get.
The good news is that the task of marketing your yearbook project has never been easier. The answer is the social media. And, while using social media to promote your project may be a glaringly obvious idea, how to use it may still be a little foggy.
First, let’s consider which social media outlets to use. Some might say that you need to utilize the most cutting-edge tools that you can find. But, even though that might be a fun idea, and a creative idea, it might not be the best approach to take. You need this thing to be effective. The best outlets to use are the ones that seemingly everyone is using on a regular basis. This will greatly improve your chances of being successful in your campaign.
Here are the Top 3 social media outlets you should utilize.
Pinterest will help immensely and from the very beginning. Use Pinterest to gather your photos and to organize and edit. Bear in mind, the best thing that Pinterest will do for you, isn’t merely that you have a boatload of photos. Rather, the best role that Pinterest will play is that of marketing. Word will get out. People will become engaged and excited. Mission accomplished.
You might not be spending a ton of time on Facebook anymore. That’s okay, I get that. However, you might want to know that there still are about 150 million other Americans still using Facebook. And by using I mean spending an average of 39 minutes per day on Facebook. Clearly, Facebook is your friend, or it needs to be, anyway. Utilize Facebook to connect with parents, grandparents, and sponsors. Use the force.
Twitter is your best social media friend when it comes to marketing your yearbook. More than 66 million Americans are using Twitter to receive information on a daily basis. In terms of a communication tool this is a godsend for you. Bullseye. Twitter will get you in front of your classmates, not once, not twice, but over and over again. Craft interesting messages that will be mass received via notifications and general following. And tweeting multiplies instantly.
Ask your audience to Retweet, Like, etc. and there is no limit to the size of your audience or the zeal of your audience.
These social media outlets can also help you function internally. Make sure to get the most out of each tool.
So, social media isn’t just a friend. It is one of your best friends.