There seem to be two choices in yearbook companies - legacy yearbook publishers with deep-rooted sales ties in the schools and online companies that don't provide helpful support and service during the end-of-the-year crunch. We understand - choosing a yearbook company can not only be a big decision, but a scary one as well!
You’ve put a lot of work into designing your yearbook, and everyone agrees, it looks fantastic! Now the dreaded task of convincing people to purchase it! We’ve got some ideas to get you started. Happy Selling!
1. Post your sell date wherever and whenever you have the opportunity!
• Morning announcements.
• Create fun hallway bulletin boards.
• Post on your school’s website.
• Social Media! Post on your school’s Facebook, Twitter and Instagram accounts.
Did you know the yearbook was the original social network? Dating back to the 1800’s, the yearbook got its start with an American photographer named George K. Warren. Using different photographic technology, Warren would use a single negative to produce many images. He sold multiple images to college students and encouraged them to share pictures with one another. Students would consolidate and bind all of their images together in a single album by a book binder. As the decades rolled on, printing and binding advanced and the yearbook became more elaborate.
Make an impression with your yearbook! You know the phrase...“Don’t judge a book by its cover.”? Let’s be honest, you want people to take notice of your yearbook. If it looks good, students and faculty will want to buy one! Not sure where to start? Here’s the breakdown…
It’s 2016 already! Are you prepared? Never fear! Your design specialist is here!
Since we’re at the start of another year, it’s time to reflect on the previous. Including a page or two of year in review events and notable statistics adds value and fun to your yearbook. Need ideas? Here’s a simple list to get started: