If you use your yearbook sales as a school fundraiser, you’ll likely be looking to sell as many books as possible. One of the best ways to increase your sales is to start selling earlier, and use the excitement of a new school year to generate buzz for your yearbook. The earlier you start, the more potential you have to increase your book sales.
Here are a few of our favorite tips for growing your early yearbook sales:
Give your yearbook an authentic feel by incorporating original student artwork as the cover! The cover is a great spot for showing off creativity within your student body. Try running a contest where students can submit a design for the cover, then have the rest of the students or the staff vote on the winner. Or if you’d like to keep the theme a secret, contact an aspiring artist to handle the cover design.
Choosing your yearbook's book type sets the stage for how your yearbook will look and feel. At Blossom, we have 3 typical book/cover types: saddle stitch, perfect bound, and hardcover. The right answer for your organization is based on the quality you want to present, what your budget is, and the style that fits best with your design.
Besides the sell price of the yearbook, yearbook ads are the main benefactors to yearbook funds. Yearbook ads will allow you to expand your budget and generate funds that will allow you to improve your yearbook overall. Funds raised by advertisements can be used to enhance the book’s design or support your school or organization through fundraising efforts.
Who to Sell Yearbook Ads to:
The first step to selling yearbook ads is to examine your potential ad space buyers. Check out this list to get you started:
We know designing a yearbook can be a stressful experience. You want to make sure your book stands out, and that everyone is pleased with the results. At Blossom, we understand how memorable a yearbook can be to a parent, grandparent, or child; and we’re here to help. We put together this list of 10 dos and don’ts for designing a book with Blossom, that’s great for first time designers or seasoned yearbook pros.